Consulting company Retail&Development Advisor (RDA) has become the exclusive representative of the well-known Polish discount chain in Ukraine. In this capacity, RDA will be responsible for developing the network, as well as providing support throughout the entire scaling process.
"We are delighted to become Pepco's exclusive partner in Ukraine and to contribute to the further development of one of the most successful European retail brands in the domestic market. Our task is to provide Pepco with quality expertise at every stage of the network's development: from finding the best locations to opening new stores and implementing a long-term expansion strategy. We are convinced that the combination of a strong international brand and deep expertise in the local market will be the key to the successful development of the network in Ukraine. In shopping centres, Pepco will be a powerful magnet for customers and a reliable partner for many years to come," commented RDA CEO Andriy Lototskyi.
The opening of the first Pepco store in Ukraine is planned for this autumn: the company already has several agreed locations, and the deals are at the signing stage. As for locations, the brand is primarily considering premises of 450–600 sq. m for openings in Ukraine, mostly in the galleries of shopping centres and retail parks.
As a reminder, today Pepco operates a network of over 4,300 stores in 18 European countries and serves more than 36 million customers every month. The company's business model is based on a combination of a diverse product range, a customer-oriented approach, and a network of stores designed to provide shoppers with maximum convenience and accessibility. The discounter's range includes over 45 different product categories, the main ones being: children's clothing (30%), homeware (27%), adult clothing (23%), toys (8%), and seasonal offers such as Christmas decorations (3%).
For inquiries regarding cooperation on the development of the Pepco network in Ukraine, please contact project manager Alyona Miroshnychenko at a.miroshnychenko@rda.ua
