W8Less opens a new store in Kyiv River Mall

Ukrainian fashion brand W8Less has entered a new phase of business development by opening new locations in some of the most popular shopping and entertainment centers.

This was announced by the press service of the consulting company Retail&Development Advisor (RDA), which acted as the broker in securing lease agreements for the brand's new stores. Earlier, RDA reported the opening of a W8Less store in Respublika Park Mall, and now it has announced the launch of another retail outlet for the brand.

“Expanding into shopping and entertainment centers is part of our new development strategy, adopted earlier this year. We are getting closer to our customers by opening two new stores in Kyiv’s Respublika Park and River Mall. Each location was chosen deliberately, as these malls, based on our evaluations and expert data, are among the best in terms of foot traffic and conversion rates,” said Daniil Shash, co-owner of the brand.

He added that previously, W8Less stores were located only on the right bank of Kyiv, but there has been significant demand from customers on the left bank. The company had long considered River Mall as one of the best shopping centers on the left bank of Kyiv.

According to RDA, the River Mall location fully meets the operator's request for development in high-quality shopping centers.

“River Mall is systematically building a sector of Ukrainian fashion brands, creating a kind of quarter of modern designers and producers. This mall has a steady flow of target customers who are already accustomed to high-quality Made in Ukraine operators. We are confident that W8Less will become a strong competitor for other brands and attract its own loyal audience, thereby enhancing the synergistic effect of the tenant mix,” said Andriy Lototskyi, CEO of RDA.

RDA also noted that the new W8Less stores occupy mid-sized spaces: 150 sq. m in Respublika Park and 100 sq. m in River Mall. Both are designed in a style close to the W8Less brand—reserved and modern loft. Special attention has been given to lighting and customer comfort.

Following the opening of these two stores, W8Less plans to fine-tune all processes, perfect its service and customer experience, and reflect on its progress so far. In the future, the brand will analyze its operations in Kyiv to determine the need for additional presence and will also explore opportunities for regional expansion across the country.