Ukrainian brand W8Less will open store in the capital’s Respublika Park shopping mall

As part of a new development strategy, the well-known Ukrainian women’s clothing brand W8Less will open a store in one of the most popular shopping malls in the country – Respublika Park.

 

 

This was reported by the press service of the consulting company Retail & Development Advisor (RDA), which acted as a broker when signing the lease agreement for the store. According to Anna Yatsenko, RDA’s commercial real estate manager, this will be the brand’s first retail facility opened within the shopping mall.

 

“The brand’s new store in the Respublika Park shopping mall will be located in an area entirely dedicated to Ukrainian brands. Domestic fashion retail is actively developing, creating serious competition for international companies and generating high visitor traffic. We are confident that W8Less will qualitatively complement the pool of Ukrainian brands in Respublika Park and will be able to successfully operate in one of the most popular shopping malls in the city,” said Anna Yatsenko.

 

 

In turn, the co-owner of the brand, Daniil Shash, noted that the opening of the first store in the shopping center is part of the company's new development strategy adopted in the middle of this year.

 

 

“By opening stores in the shopping center, W8Less is getting closer to customers. Now our customers can visit our store while shopping in the shopping center, without having to go to our separate locations. Spending time with family, going to the cinema, buying other categories of goods - now it will be even easier for our customers to visit their favorite store for stylish and high-quality clothes,” explained Daniil Shash.

 

The entrepreneur also noted that the company's first retail facility, which began operating in the capital's Exhibition Center about eight years ago, is currently in the process of closing. “The business is developing, we choose the most effective ways of development, which is why such a decision was made. Given the fact that our store in the Exhibition Center has been operating for many years, we have a large loyal audience in this area. That is why we chose to open the nearby Respublika Park, the largest and most visited shopping mall in Ukraine,” added Daniil Shash.

 

 

According to Anna Yatsenko, over the years of work in street retail, the W8Less brand already has a certain popularity and loyal audience. And with development in shopping and entertainment centers, it will be able to improve its recognition and attract new customers.