The leading Ukrainian retailer from the drogerie segment will expand its presence within the niche of cosmetics and perfumes. A new EVAa store opened in the capital TEC Retroville. The news comes from the Retail & Development Advisor (RDA) consulting company that has brokered when signing the rental contract.
The facility has a modern design and occupies the total area of 312.6 sq. m and commercial space of 276 sq. m. Nearly 15,000 types of color cosmetics, face, body, hair care products, costume jewelry, and accessories are on display. EVA beauty lab is designed for creative experiments in the beauty industry. That’s why there are no home appliances, household chemicals, and diapers here, in contrast to a traditional format.
EVA beauty lab’s professionals will test your skin and give free recommendations by appointment. It’s also possible to benefit from makeup artist’s services. These services are free for EVA Mosaic loyalty cards’ owners.
The test is conducted using German PEN STATION PS100 that measures skin oiliness and its moisture. A consultant also examines pores, using a specially designed camera. The procedure is conducted in accordance with all health and hygiene standards, a specialist works in gloves and mask, providing assessment at arm's length.
“In the process of signing the lease agreement, our partners from RDA helped us build efficient communication with TEC’s operating company. They also provided support during each project development stage,” Yevgen Dolmatov, Director of Business Development of EVA chain store, told.
The company stressed that the shopping-entertainment center will get a reliable partner who takes responsibility for the implementation of the commitments undertaken. Average number of buyers in one EVA store is 10,000 customers per month. Hence, the retailer counts on win-win relationships between a lessor and operator.
For the company, this is the first store in such a format in Kyiv and the third one in Ukraine.
“In the existing reality, visitors want to see a little more than just a spot for purchases. EVA beauty lab is designed for customers’ new positive experiences, their creativity, and self-love. This project will generate an excellent synergy with the existing pool of tenants. That’s why EVA chain store is recognized as a leader within its segment. At the same time, it never ceases to amaze us with new unexpected ideas and pleasant surprises for its clients.” Taisia Lytovchenko, CEO of RDA, believes.
For the first time, EVA implemented its new concept in Dnipro in the middle of December 2019 (TEC NEO PLAZA, 5, Marie Curie Street). Then, EVA beauty lab opened in Chernigiv (TEC Hollywood, 1V, 77th Guard Division). The company plans to open 100 stores in 2021. As for the beauty lab format, EVA doesn’t disclose precise figures. It only stresses that this format is going to be developed in the future.
For more information on tenancy in TEC Retroville, please contact Alina Abramtseva: firstname.lastname@example.org, 095 834 7073.