The art of commerce: the Yabluka chain opened a museum of Apple technology in Lviv (+photo)

A new store of the Yabluka network opened in the very center of Lviv, in which a museum of technology of the world-famous Apple brand was equipped. For entrance to the museum, you need to pay a donation of 1 UAH to the Serhiy Prytula Foundation.
RAU was informed about this by the press service of the consulting company Retail & Development Advisor (RDA), which brokered the lease agreement for the new retail facility. Museum-shop with an area of 360 square meters. m is located at 27 Svoboda Avenue, in the very heart of the city's business and tourist activity.
According to RDA company manager Alina Abramtseva, it was the location that became the main advantage of the rented premises. The central part of the city has a good transport connection to all remote points of Lviv. The world-famous Theater of Opera and Ballet named after Solomiya Krushelnytska, monuments to Taras Shevchenko and Adam Mickiewicz and many other attractions that are the centers of attraction for hundreds of thousands of tourists.
"The space for the museum shop is located on the first and second floors and occupies the entire front line of the building, which houses the Opera Passage shopping center." This is the only complex in the city, which was created by combining two historical buildings. The building at 27 Svoboda Avenue was connected to the building at 6 Kurbasa Street, forming a covered passage. It is important that the facade of the premises overlooks the avenue with high traffic, and there is a parking lot near the central entrance to the complex, which is very relevant for the central part of Lviv," says Alina Abramtseva.
In turn, the founder of the Yabluka network, Artur Gatunok, notes that this is not the first experience of launching a similar project for the company. She opened her first Apple museum back in 2012, and this year another large store-museum of the cult brand opened in the center of Kyiv. At the expense of such projects, the company seeks to add identification features to its business.
"Business in the 21st century must have a face and a mission, not a dry structure of a company that only makes money. If entrepreneurs are not focused on the needs of society, interest in their products will disappear over time. For us, business is more than money. It's part of a social story that gives us the opportunity to showcase the company as a loyal Apple fan. All our employees share this culture and values. Apple Museum is a way to share our values with the outside world and our customers," explains Artur Gatunok.
The founder of the Yabluka network adds that the company's museums are absolutely unprofitable projects from a business point of view, because they are located on the country's most expensive shopping areas: Khreshchatyk in Kyiv and Svobody Avenue in Lviv. At the same time, the company does not plan to make money from this either now or in the future. Entrance to the museum is possible for a donation of 1 UAH to the Serhiy Prytula Foundation. However, the company records rare cases when people make not symbolic, but large donations, which testifies to the awareness and patriotism of network visitors.
However, Artur Gatunok admits that despite its unprofitability, the opening of museums allows the Yabluka network to stand out qualitatively among other sellers of Apple equipment in Ukraine. "For us, this is a story about the fact that we are actually deep specialists, and our museums are proof of that. This is an illustration of the fact that we are immersed in our sphere and understand not only what is today, but also what was yesterday. Accordingly, we understand what will happen tomorrow. Apple museums are an expression of self-expression that we wanted to present not only to our customers, but in principle to everyone who is interested in this brand," the entrepreneur summarizes.
With the opening of the museum-store in Lviv, the Yabluka network has already grown to 27 outlets across Ukraine. The company's facilities are represented in Kyiv, Zaporizhzhia, Lviv, Dnipro, Kharkiv, Vinnytsia, Poltava, and Kropyvnytskyi. At the same time, Yabluka does not plan to stop scaling. In the near future, another chain store will start operating in Ivano-Frankivsk, and by the end of 2023, Yabluka plans to open several more monostores in new regions.
For matters of cooperation regarding the lease of premises for shops, you can contact the manager of the RDA company Alina Abramtseva: a_abramtseva@rda.ua