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03.21

Markets of prime necessity. How near-the-house shops win market shares over chain giants

According to Andriy Zhuk, a partner of Retail & Development Advisor and CEO of Retail Association of Ukraine, these markets rapid development is particularly noted in Ukrainian big cities. Location near apartment building, relatively narrow assortment of 1.5–2.5 thousand SKU, and small commercial space of 50–100 sq. m are their distinctive features. “Note that a supermarket usually features 5–7 thousand SKU, and Ashan boasts up to 40.000,” Zhuk specifies. The prices are also different. As a rule, they are a bit higher than in hypermarkets. However, the customers tolerate them of they have no time for thorough food shopping in large shopping centers.
 
“From the businessperson’s point of view, these stores are easy to put into business because of low investments. It’s necessary to invest nearly $100,000 considering rent, renovation, sales equipment, and the procurement of goods,” Andriy believes. 
According to Andriy Zhuk’s predictions, there will be a surge of openings in this prospective niche in Lviv, Kharkiv, Dnipro, and Odesa first. 
 
Source: nv.ua
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